83 % Windows 10 data send back to Microsoft (Cortana) |
83 % Windows 10 data send back to Microsoft (Cortana) |
84 %Here’s a non-exhaustive list of data sent back: location data, text |
84 %Here’s a non-exhaustive list of data sent back: location data, text |
85 %input, voice input, touch input, webpages you visit, and telemetry |
85 %input, voice input, touch input, webpages you visit, and telemetry |
86 %data regarding your general usage of your computer, including which |
86 %data regarding your general usage of your computer, including which |
87 %programs you run and for how long. |
87 %programs you run and for how long. |
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88 |
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89 % Businesses are already using customised pricing online based on |
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90 % information they can glean about you. It is hard to know how |
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91 % widespread the practice is; companies keep their pricing strategies |
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92 % closely guarded and are wary of the bad PR price discrimination |
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93 % could pose. However, it is clear that a number of large retailers |
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94 % are experimenting with it. Staples, for example, has offered |
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95 % discounted prices based on whether rival stores are within 20 miles |
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96 % of its customers’ location. Office Depot has admitted to using its |
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97 % customers’ browsing history and location to vary its range of offers |
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98 % and products. A 2014 study from Northeastern University found |
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99 % evidence of “steering” or differential pricing at four out of 10 |
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100 % general merchandise websites and five out of five travel |
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101 % websites. (Steering is when a company doesn’t give you a customised |
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102 % price, but points you towards more expensive options if it thinks |
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103 % you will pay more.) The online travel company Orbitz raised |
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104 % headlines in 2012 when it emerged that the firm was pointing Mac |
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105 % users towards higher-priced hotel rooms than PC users. |
88 |
106 |
89 \section*{Handout 6 (Privacy)} |
107 \section*{Handout 6 (Privacy)} |
90 |
108 |
91 The first motor car was invented around 1886. For ten years, |
109 The first motor car was invented around 1886. For ten years, |
92 until 1896, the law in the UK (and elsewhere) required a |
110 until 1896, the law in the UK (and elsewhere) required a |